Brand
  • awareness.
  • recognition.
  • excitement.
  • elevation.
  • loyalty.
  • Identity.
Connecting brands with consumers via films, television, entertainment marketing, promotions and special event platforms.
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About

Entertainment Marketing, Product Placement, Promotions & Event Management

BRAND identity, Inc was established in 2011 to offer an alternative to the “big agency” machines and expensive retainers that often leave corporate brands feeling like little more than a number on a crowded client roster.  Founder Amy Ferguson Wolf brings over twenty years of entertainment industry experience including a decade specializing in film and television product placement, entertainment marketing, promotions, and publicity to the agency.  Her career accomplishments include securing millions of dollars in media value for her clients and helping create, manage and execute highly successful 360 degree marketing campaigns. Having firmly established herself as an expert in her field and now the proprietor of her own agency, she uniquely positioned to offer quantifiable results and a solid return on investment for any marketing budget large or small.

The BRAND identity, Inc team has worked with many notable companies over the years including: Moet & Chandon Champagne, Belvedere Vodka, L’Oreal Paris, Lumber Liquidators, RE/MAX Real Estate, Panera Bread Bakery Cafes, Financial Times Newspapers, Grey Goose Vodka, Panda Express and many more.

Our motto is “To be successful, you must know what you do, love what you do, and believe in what you do.”   We are successful because we know, love and believe in what we do.  Let us show you the many ways we can help elevate your brand awareness and build lasting relationships with consumers.

 

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Services

Product Placement

Lights, camera, action, connect!

We work closely with our film and television production contacts and review appropriate on-screen brand opportunities for our clients, then negotiate their participation from barter (providing goods and/or services only), to cash placement or integration fees, and even promotional partnerships depending on the level of integration desired and the resources our clients wish to leverage to secure the placement.

Event Management & Design

Being at the right place, with the right people, at the right time.

We work closely with our contacts to find strategic special event opportunities (film and television premiere parties, film festival events, wrap parties, entertainment industry-supported charity fundraisers, celebrity/influencer hosted private events, etc.) for our clients, then negotiate the level of brand participation from barter, cash sponsorship fees and/or promotional support.  Once participation is secured, we work on-site from before the event begins until after it wraps to manage the brand activation and ensure that all deliverables agreed upon are received.  Our in-house designer will customize event decor and furnishings to create a unique and unforgettable experience. When the event wraps, we provide a re-cap report with photos, press hits, media value, key influencers sampled, overall feedback and total cost to the brand. When needed, we also handle all logistical aspects of the on-site activation including securing any necessary permits and permissions, hiring and managing vendors, event staff, security, delivery of collateral, etc.

Promotional Partnerships

Finding your perfect entertainment match.

Partnering with the right entertainment property can elevate consumer excitement, awareness and recognition by leveraging the assets of both brand and property to reach each others’ consumer base and brand enthusiasts. BRAND identity, Inc. offers the following services:
  • Research, review and offer recommendations for entertainment promotions that align with our clients’ brand message, consumer reach goals and marketing budgets.
  • Advise our clients on how to write promotional partnership proposals (or write them in their entirety if requested).
  • Negotiate any and all of our client’s brand assets offered and project partner deliverables requested.
  • Manage all communications with project partner during the development and execution of the promotional partnership including timelines, artwork delivery, approvals, screenings and screening tickets, etc.

Celebrity & Influencer Sampling

Reaching the people who can best communicate your brand's message

...coming soon.

Small Business Marketing Consulting

Finding and energizing consumers specific not only to what your brand is, but where your brand is.

Social Media Marketing & Public Relations Support

I told a few friends, and they told a few friends, and so on, and so on, and so on...."

We strategize with our clients’ PR and Marketing teams as well as the PR and Marketing teams of the film, television show or event our clients are participating in to create and execute effective PR and social media marketing campaigns that maximize press and social media impressions.  We also offer full social media marketing services and will manage our clients' Facebook, Twitter, Tumblr, Reddit, Pinterest and other accounts if those services are requested.

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Portfolio

Best Friends Animal Society on “The Office”
Best Friends Animal Society on “The Office”
Best Friends Animal Society on “The Office”
Batter Blaster on “Parks & Recreation”
Batter Blaster on “Parks & Recreation”
Batter Blaster on “Parks & Recreation”
Best Friends Animal Society (magnet) on “Mike & Molly”
Best Friends Animal Society (magnet) on “Mike & Molly”
Best Friends Animal Society (magnet) on “Mike & Molly”
Art of Possibility Studios (artwork) on “Happy Endings”
Art of Possibility Studios (artwork) on “Happy Endings”
Art of Possibility Studios (artwork) on “Happy Endings”
Moet & Chandon in “Wanderlust”
Moet & Chandon in “Wanderlust”
Moet & Chandon in “Wanderlust”
Moet & Chandon in “Master Chef”
Moet & Chandon in “Master Chef”
Moet & Chandon in “Master Chef”
Moet & Chandon in “Valentine’s Day”
Moet & Chandon in “Valentine’s Day”
Moet & Chandon in “Valentine’s Day”
Moet & Chandon in “Watch What Happens Live – New Year’s Eve Special”
Moet & Chandon in “Watch What Happens Live – New Year’s Eve Special”
Moet & Chandon in “Watch What Happens Live – New Year’s Eve Special”
Moet & Chandon in “Wall Street: Money Never Sleeps”
Moet & Chandon in “Wall Street: Money Never Sleeps”
Moet & Chandon in “Wall Street: Money Never Sleeps”
Belvedere Vodka on “Entourage”
Belvedere Vodka on “Entourage”
Belvedere Vodka on “Entourage”
Belvedere Vodka in “The Green Hornet”
Belvedere Vodka in “The Green Hornet”
Belvedere Vodka in “The Green Hornet”
Belvedere Vodka in “Middle Men”
Belvedere Vodka in “Middle Men”
Belvedere Vodka in “Middle Men”
Bavaria Beer in “Men of a Certain Age”
Bavaria Beer in “Men of a Certain Age”
Bavaria Beer in “Men of a Certain Age”
Bavaria Beer in “Men of a Certain Age”
Bavaria Beer in “Men of a Certain Age”
Bavaria Beer in “Men of a Certain Age”
L’Oreal Paris on “Nikita”
L’Oreal Paris on “Nikita”
L’Oreal Paris on “Nikita”
Vintage Moet in “Water for Elephants”
Vintage Moet in “Water for Elephants”
Vintage Moet in “Water for Elephants”
Moet & Chandon photo shoot underneath the Hollywood sign
Moet & Chandon photo shoot underneath the Hollywood sign
Moet & Chandon photo shoot underneath the Hollywood sign